DNC dial group testing of President Obama's health care reform speech showed "a significant increase in the number of voters who held positive opinions about the president's plan," according to an internal memo by pollster David Binder and obtained by Marc Ambinder.
From the memo: "Even among those voters who held neutral or negative opinions of the President, substantial positive movement was shown as the proportion of these participants supporting the President's plan increased by nearly 40% after the speech."
Ambinder notes the memo "doesn't say what the panelists didn't like -- and one wouldn't expect to find such a thing in a DNC memo -- but Binder's work is well respected and he is seen as honest by Republican pollster colleagues."
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