On this day in 1984: "Cosby Show" premieres on NBC-TV

Start:	Sep 20, '09
Location:	Brooklyn, NY and the USA

The Cosby Show, one of the biggest surprise hits in American television history, dominated Thursday evenings from 1984 to 1992. Focusing on the everyday adventures of an upper-middle-class black family, the series revived a television genre (situation comedy), saved a beleaguered network (NBC), and sparked controversy about race and class in America.

But The Cosby Show was almost not to be. despite Cosby's widespread popularity-- he had registered one of the highest audience appeal ratings in history as a commercial pitchman--programmers initially viewed his star potential with suspicion. His television career history was mixed. After co-starring in the hit series I Spy (1965-68), Cosby appeared in a string ratings failures: The Bill Cosby Show (1969), The New Bill Cosby Show (1972), and Cos (1976).

The Cosbys were unlike other black families previously seen on television in that it was solidly upper-middle-class--the Huxtables lived in a fashionable Flatbush brownstone, the father was a respected gynecologist, and the mother a successful attorney.

While the image of a well-to-do black family was familiar to many African Americans, it was novelty to many white Americans.

The Cosby Show was unique in other ways as well. For example, unlike many situation comedies, the program avoided one-liners, buffoonery and other standard tactics designed to win laughs. Instead, series writers remained true to Cosby's vision of finding humor in realistic family situations, in the minutiae of human behavior. Moreover, the sitcome's soundtrack was sweetened with jazz, and the Huxtable home prominently featured contemporary African American art, just like many other contemporary black American homes. Several observers described the result as "classy."

In many respects, The Cosby Show and its "classy" aura were designed to address a long history of black negative portrayals on television. Indeed, Alvin Poussaint, a prominent black psychiatrist, was hired by producers as a consultant to help "recode blackness" in the minds of audience members. In contrast to the families in other popular black situation comedies--for example, those in Sanford and Son (1972-77), Good Times (1974-79), and The Jeffersons (1975-85)--the Huxtables were given a particular mix of qualities that its creators thought would challenge common black stereotypes. These qualities included: a strong father figure; a strong nuclear family; parents who were professionals; affluence and fiscal responsibility; a strong emphasis on education; a multi-generational family; multiracial friends; and low-key racial pride.

This project, of course, was not without its critics. Some observers described the show as a 1980's version of Father Knows Best, the Huxtables as a white family in blackface. Moreover, as the show's debut coincided with the President Reagan's landslide reelection, and as many of the Huxtables' "qualities" seemed to echo key Republican themes, critics labeled the show's politics as "reformist conservatism." The Huxtables' affluence, they argued, worked to obscure persistent inequalities in America--especially those faced by blacks and other minority groups--and validate the myth of the American Dream. One audience study suggests that the show "strikes a deal" with white viewers, that it absolves them of responsibility for racial inequality in the United States in exchange for inviting the Huxtables into their living room. Meanwhile, the same study found that black viewers tend to embrace the show for its positive portrayals of blackness, but express misgivings about the Huxtables' failure to regularly interact with less affluent blacks.